Antoniou, A., Katifori, A., Roussou, M., Vayanou, M., Karvounis, M., Kyriakidi, M., & Pujol-Tost, L. (2016). Capturing the Visitor Profile for a Personalized Mobile Museum Experience: an Indirect Approach. In Proceedings of the 24th ACM Conference on User Modeling, Adaptation and Personalisation (UMAP 2016), Workshop on Human Aspects in Adaptive and Personalized Interactive Environments (HAAPIE). Halifax, Canada: ACM. Retrieved from http://ceur-ws.org/Vol-1618/HAAPIE_paper1.pdf

Abstract: An increasing number of museums and cultural institutions around the world use personalized, mostly mobile, museum guides to enhance visitor experiences. However since a typical museum visit may last a few minutes and visitors might only visit once, the personalization processes need to be quick and efficient, ensuring the engagement of the visitor. In this paper we investigate the use of indirect profiling methods through a visitor quiz, in order to provide the visitor with specific museum content. Building on our experience of a first study aimed at the design, implementation and user testing of a short quiz version at the Acropolis Museum, a second parallel study was devised. This paper introduces this research, which collected and analyzed data from two environments: the Acropolis Museum and social media (i.e. Facebook). Key profiling issues are identified, results are presented, and guidelines towards a generalized approach for the profiling needs of cultural institutions are discussed.

Katifori, A., Perry, S., Vayanou, M., Pujol, L., Chrysanthi, A., & Ioannidis, Y. (2016). Cultivating mobile-mediated social interaction in the museum: Towards group-based digital storytelling experiences. In MW2016: Museums and the Web 2016. Los Angeles, CA, USA. Retrieved from http://mw2016.museumsandtheweb.com/paper/cultivating-mobile-mediated-social-interaction-in-the-museum-towards-group-based-digital-storytelling-experiences/

Abstract: The museum visit is a collaborative activity: people typically visit museums in social groups, and conversation between group members has been highlighted as a key aspect for an engaging visitor experience. In this work, we detail initial findings and experience results from the design and evaluation of a group-based digital storytelling journey, where visitor-to-visitor engagement takes place under the frame of an interactive, mobile technology-based story. The results suggest not only the potential to cultivate social interaction between individuals using their own mobile devices, but also to generate immediate transcultural and transgenerational understanding and cooperation in situ.

Presentation: https://www.youtube.com/watch?v=zdDFqDjGKj4&feature=youtu.be

Rennick-Egglestone, S. J., Brundell, P., Koleva, B., Benford, S., Roussou, M., & Chaffardon, C. (2016). Families and mobile devices in museums: designing for integrated experiences. ACM Journal on Computing and Cultural Heritage (JOCCH), 9(2), Article #11. http://doi.org/10.1145/2891416

Abstract: This paper presents a study of eight families engaging with a bespoke tablet experience produced specifically for a space science centre. It documents the various ways in which family members orientate themselves to the usage of technology in this environment, with a particular focus on the work done to manage the tablet and facilitate the engagement of younger children with the narrative of the experience. These findings are considered in the broader context of the need to design experiences that cater for engagement by families as a whole. We conclude by motivating the need for technologies that support the coordination of digital experiences across multiple devices, and which provide functionality to support facilitation work.

Vayanou, M., Katifori, A., Antoniou, A., & Chrysanthi, A. (2016). Collocated Interaction in Cultural Storytelling Experiences: How to Coordinate Visitor Actions? In 19th ACM conference on Computer-Supported Cooperative Work and Social Computing (CSCW ’16). ACM.

Abstract: In this work we report on a recent user study where couples experienced in a laboratory setting an interactive, mobile-based, digital story for an archaeological site. We describe the design of the experience and analyze our approach with regard to a design framework that was recently proposed for collocated interaction in mobile experiences. We present some key observations regarding the adopted approach for coordinating visitor actions.

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